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Web Design Tokyo Japan - LPO(Landing Page Optimization)
* About LPO
I simplify an instruction to an objective page by optimizing contents so that a page design, a layout, the information design that it is easy to understand a page with a merit namely the information that I want to know for a user, and it is arranged the page where a user arrives at first become clear briefly and reduce the customer which possibility to become a real customer who leaves as possible the page and say that I raise probability to make a promise.
* Importance of LPO
It is not from Internet advertising, and sales promotion methods to guide to a website from a television commercial and a paper medium increase. Have you seen like this TV commercial ? "For details, please look at a website"
A TV commercial/paper medium (it is a magazine, the flow that it called various book )→ Website (landing pages).
* Necessity of SEO (search engine optimization) + LPO (Landing Page Optimization)
It is said that it is decided whether you leave by a listing advertisement and search engine whether most of users remain in the page for about 8 seconds even if they guide a search engine user to a homepage. （Eight seconds rule）And it is said to leave the page more the about 50%.
Even if it says that an article handling and service contents are really the most important thing in a website, it is not exaggeration. If the contents of the website are not useful for a potential customer even if it was displayed a search engine high rank, it is a matter of course that leave the place.
We think two elements to succeed as a business website to be SEO and attractive contents production.
