web-make.com English TOP > SEM (Search Engine Marketing)
SEM (search engine marketing) is called search engine marketing by an abbreviated designation of Search Engine Marketing.
It is marketing technique to gain visitors (a potential customer, a prospective customer) from search engine to own company Website.
SEM (search engine marketing) PPC advertisement + search engine directory registration + SEO (search engine optimization).
SEM has technique such as pay advertisement publications by SEO( search engine optimization), a keyword interlocking movement type advertisement.
When a keyword interlocking movement type advertisement inputs keyword in search engine and searched it, I say an advertisement displayed by search results screen. For a representative thing, there is Yahoo Listing Advertising which is a search results interlocking movement type advertisement displayed by AdWords which is a search results interlocking movement type advertisement displayed by search results screen of Google and a site of the partner and search results screen of Yahoo.
It is the marketing technique that used that I say that it is very likely that a person visiting own company site is interested in the field effectively from search results page, and marketing campaign to utilize search engine as advertising media is SEM (search engine marketing).
